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A Publisher's Rant - Why I Hate Your First Paragraph

 
Author: Halstatt Pires
 

< P > I ? m a p u b l i s h e r f o r n u m e r o u s s i t e s . I H A T E m a n y o f y o u r a r t i c l e s . H e r e ? s w h y I h a t e y o u r f i r s t p a r a g r a p h a n d w h a t y o u c a n d o a b o u t i t . < / P > < P > A B i g g i e < / P > < P > F i r s t p a r a g r a p h s a r e a h u g e i s s u e w i t h m e . B e t t e r t o h a v e d i e d a s m a l l c h i l d t h a n g e t t h i s o n e w r o n g . I f y o u c a n g e t j u s t t h i s o n e t h i n g r i g h t , y o u r p u b l i c a t i o n r a t e s w i l l g o t h r o u g h t h e r o o f . U n f o r t u n a t e l y , a l m o s t n o b o d y d o e s i t c o r r e c t l y . < / P > < P > T h e e n t i r e i s s u e c o m e s d o w n t o m e t a t a g g i n g . W h e n I c r e a t e a p a g e o n a s i t e f o r a n a r t i c l e , I h a v e t o e n t e r t h e m e t a t i t l e a n d m e t a d e s c r i p t i o n . Y o u r h e a d l i n e i s t h e m e t a t i t l e a n d y o u r f i r s t p a r a g r a p h s h o u l d b e t h e m e t a d e s c r i p t i o n . I f y o u r f i r s t p a r a g r a p h d o e s n ? t f i t m y m e t a d e s c r i p t i o n n e e d s , I w i l l b l o w b y y o u r a r t i c l e s l i k e a d e b u t a n t e o n R o d e o D r i v e w i t h a n e w c r e d i t c a r d . I d o n ? t h a v e t i m e t o r e - w r i t e y o u r m a s t e r p i e c e . D o n ? t m a k e m e . < / P > < P > H e r e i s w h a t I w a n t : < / P > < P > 1 . N o m o r e t h a n 3 8 w o r d s . < / P > < P > 2 . P r e f e r a b l y t w o s e n t e n c e s . < / P > < P > 3 . Y o u r k e y w o r d s i n t h e f i r s t s e n t e n c e . < / P > < P > N o w , t h a t s e e m s e a s y e n o u g h , b u t n o n e o f y o u d o i t . I n s t e a d , y o u c h a r g e r i g h t i n t o t h e b o d y o f y o u r a r t i c l e a n d w r i t e t h e s e t r u l y h o r r i f i c 1 0 l i n e f i r s t p a r a g r a p h s . I H A T E t h e s e . I w i l l n o t p u b l i s h y o u . I m a y d e c i d e t o n e v e r l o o k a t y o u r a r t i c l e s a g a i n . < / P > < P > W r i t i n g a r t i c l e s c a n b e a c h a l l e n g e . O f t e n , t h e b e s t w a y i s t o j u s t s t a r t w r i t i n g . I h a v e n o p r o b l e m w i t h t h i s a p p r o a c h . A l l I a s k i s t h a t y o u w r i t e a t w o - s e n t e n c e i n t r o d u c t i o n a f t e r y o u h a v e f i n i s h e d t h e a r t i c l e . < / P > < P > S c r o l l b a c k u p t o t h e f i r s t p a r a g r a p h o f t h i s a r t i c l e . W h a t d o y o u s e e ? T h r e e s h o r t s e n t e n c e s t o t a l i n g 2 6 w o r d s . T h e k e y w o r d s , ? p u b l i s h e r ? a n d ? f i r s t p a r a g r a p h ? a r e c o n t a i n e d w i t h i n t h e t h r e e s e n t e n c e s . W h e n I p u b l i s h t h i s a r t i c l e , I w i l l c o p y t h e f i r s t p a r a g r a p h a n d s l a m i t i n t o m y m e t a d e s c r i p t i o n . < / P > < P > W h a m ! B a m n ! I ? m o f f t o t h e n e x t a r t i c l e . < / P > < P > T h i s a p p r o a c h h a s a h u g e b e n e f i t f o r y o u a s w e l l . W h e n I p u b l i s h a r t i c l e s i n t h i s f o r m a t o n s i t e s , t h e a r t i c l e s w i l l a p p e a r h i g h i n t h e s e a r c h r a n k i n g s f o r G o o g l e , Y a h o o a n d M S N . P u t a n o t h e r w a y , y o u w i l l b e a b l e t o p i g g y b a c k m y h i g h r a n k i n g s i t e s a n d g e t y o u r a r t i c l e i n f r o n t o f y o u r t a r g e t a u d i e n c e . T h i s m e a n s t r a f f i c f o r b o t h y o u a n d m e , w h i c h s h o u l d m a k e u s b o t h h a p p y . < / P > < P > T h e f i r s t p a r a g r a p h i s e x t r e m e l y i m p o r t a n t . I w i l l l o o k p a s t c r a p p y h e a d l i n e s a n d u n g o d l y s p e l l i n g e r r o r s i f y o u w r i t e a g o o d f i r s t p a r a g r a p h . < / P > < P > I a m a l a z y p e r s o n . M a k e m y j o b e a s y a n d y o u w i l l b e n e f i t . < / P >

 
 
 

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