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Site Home –› Art & Culture –› Editing & Writing Services
 

Writing Articles for Publicity

 
Author: Cheryl Wright
 

< P > I f y o u ? r e l o o k i n g f o r a n e a s y b u t e f f e c t i v e w a y t o g a r n e r p u b l i c i t y , t r y w r i t i n g a r t i c l e s . < / P > < P > T h e r e a r e g a z i l l i o n s o f e z i n e s a n d w e b s i t e s l o o k i n g f o r c o n t e n t ; g o o d , s o l i d , w e l l w r i t t e n c o n t e n t . A n d i n m y e x p e r i e n c e , m o s t o f t h e m a r e h a p p y t o a c c e p t r e p r i n t s . < / P > < P > B u t h o w d o y o u w r i t e a r t i c l e s , a n d g o a b o u t g e t t i n g y o u r a r t i c l e s k n o w n ? < / P > < P > F i r s t l y , y o u n e e d t o w r i t e a b o u t s o m e t h i n g t h a t p e o p l e a r e i n t e r e s t e d i n . P i c k a s u b j e c t ( o r s u b j e c t s ) t h a t y o u a r e k n o w l e d g e a b l e i n , b u t m o r e i m p o r t a n t l y , t h e s u b j e c t s h o u l d b e r e l a t e d t o a b o o k y o u h a v e w r i t t e n a n d a r e c u r r e n t l y s e l l i n g . < / P > < P > I g e n e r a l l y w r i t e a b o u t t e c h n i q u e s u s e d i n w r i t i n g . T h e r e a s o n i s t h a t i t h e l p s t o s p r e a d t h e w o r d a b o u t m y e b o o k s f o r w r i t e r s a n d t h e W r i t e r 2 W r i t e r . c o m w e b s i t e . < / P > < P > T h i s g i v e s m e a l o t o f s c o p e s i n c e t h e r e a r e a v a r i e t y o f w r i t i n g r e l a t e d s u b j e c t s t o w r i t e a b o u t , a n d m o s t a r e w i t h i n m y a r e a s o f e x p e r t i s e . < / P > < P > I ? v e r e c e n t l y r e l e a s e d a n e w b o o k o n f i c t i o n w r i t i n g , s o I ? v e s i m u l t a n e o u s l y r e l e a s e d a r t i c l e s o n s p e c i f i c a r e a s o f f i c t i o n w r i t i n g , a n d t h e y ? v e b e e n s n a p p e d u p . ( M y a f f i l i a t e s a r e a l w a y s t h e f i r s t t o b e n o t i f i e d o f t h e r e l e a s e o f a r t i c l e s , b u t l a t e r t h e y b e c o m e f r e e - f o r - a l l . ) < / P > < P > S u r e , I ? m n o t g e t t i n g p a i d f o r t h e m , b u t t h e s a l e s t h a t h a v e r e s u l t e d a r e w o r t h m u c h m o r e t h a n t h e l o s t i n c o m e f r o m s e l l i n g t h e a r t i c l e s . < / P > < P > S o h o w d o y o u g o a b o u t t h i s l u c r a t i v e f o r m o f p u b l i c i t y ? < / P > < P > F i r s t l y , f i n d a s u b j e c t t h a t y o u a r e c o m f o r t a b l e w i t h . D e c i d e w h a t t h e f o c u s o f y o u r a r t i c l e w i l l b e ; t h e t r i c k t o w r i t i n g a r t i c l e s t h a t w i l l b r i n g p u b l i c i t y i s t o f o c u s o n j u s t o n e s u b j e c t . < / P > < P > A s t h e o w n e r / e d i t o r f o r t h e W r i t e r 2 W r i t e r . c o m s i t e , I r e c e i v e m a n y a r t i c l e s u b m i s s i o n s . T h e m a j o r i t y o f t h e m a r e w e l l w r i t t e n a n d w i t h i n t h e s c o p e o f m y r e q u i r e m e n t s , b u t m a n y h a v e g o n e o f f o n a t a n g e n t . I n s t e a d o f f o c u s i n g o n t h e s u b j e c t a t h a n d ? t h e f o c a l p o i n t - t h e y s u d d e n l y c h a n g e d i r e c t i o n a n d s t a r t d i s c u s s i n g a t o t a l l y u n r e l a t e d s u b j e c t . R e a d e r s w i l l l o s e i n t e r e s t v e r y q u i c k l y i n a n a r t i c l e t h a t d o e s n ? t d e l i v e r w h a t i t o r i g i n a l l y p r o m i s e d . < / P > < P > I f y o u r a r t i c l e i s a b o u t m a r k e t i n g t o t a r g e t e d a u d i e n c e s , y o u m u s t w r i t e o n l y a b o u t t h a t s u b j e c t . D o n ? t s u d d e n l y c h a n g e d i r e c t i o n a n d t e l l t h e r e a d e r h o w t o w r i t e g r e a t s a l e s c o p y ( f o r i n s t a n c e ) . T h a t ? s n o t t h e a r t i c l e ? s p u r p o s e a n d h a s n o r i g h t w h a t s o e v e r b e i n g i n t h a t a r t i c l e . < / P > < P > Y o u r r e a d e r s e x p e c t a n d s h o u l d g e t a n a r t i c l e a b o u t m a r k e t i n g t o t a r g e t e d a u d i e n c e s , n o t a n a r t i c l e a b o u t m a r k e t i n g t o t a r g e t e d a u d i e n c e s a n d w r i t i n g g r e a t s a l e s c o p y . K e e p t h e c o p y w r i t i n g i n f o r m a t i o n f o r a n o t h e r t i m e . T h i s i s a c t u a l l y b e t t e r f r o m y o u r p o i n t o f v i e w , b e c a u s e i t g i v e s y o u a n o t h e r a r t i c l e t o w r i t e , w h i c h i n t u r n g i v e s y o u e v e n m o r e p u b l i c i t y . < / P > < P > S o w h a t d o y o u i n c l u d e i n y o u r a r t i c l e ? H e r e ? s a v e r y b a s i c g u i d e l i n e : < / P > < P > 1 . S t a t e t h e p r o b l e m . < / P > < P > 2 . E x p l a i n t h e r e s u l t s o f t h i s s i t u a t i o n < / P > < P > 3 . S u g g e s t s o l u t i o n s < / P > < P > 4 . G i v e e x a m p l e s < / P > < P > 5 . S u m u p < / P > < P > 6 . D o n ? t f o r g e t y o u r b i o < / P > < P > A n d h e r e a r e a f e w p o i n t e r s t o w r i t i n g n o n - f i c t i o n a r t i c l e s : < / P > < P > ? U s e a t i t l e t h a t e x p l a i n s t h e p u r p o s e o f t h e a r t i c l e . < / P > < P > ? K e e p i t t i g h t ; n o s l o p p y p r o s e . < / P > < P > ? T r y t o k e e p w i t h i n t h e b o u n d a r i e s o f 3 0 0 t o 1 , 0 0 0 w o r d s - 1 , 5 0 0 a t t h e a b s o l u t e m o s t . C o m p u t e r s c r e e n s a r e m u c h h a r d e r t o r e a d f r o m t h a n p r i n t , a n d p e o p l e s i m p l y w o n ? t c o n t i n u e t o r e a d i f t h e a r t i c l e i s t o o l o n g . < / P > < P > ? D o n ? t u s e f l o w e r y p r o s e ; i t h a s n o p l a c e i n a n o n - f i c t i o n a r t i c l e . < / P > < P > ? G i v e e x a m p l e s w h e r e v e r p o s s i b l e . D o n ? t j u s t s a y t h i s i s h o w t o d o i t ; s h o w t h e r e a d e r a s w e l l . < / P > < P > ? D o n ? t u s e y o u r a r t i c l e t o ? a d v e r t i s e ? y o u r b o o k . I f t h e a r t i c l e c o m e s a c r o s s a s a h u g e s a l e s p i t c h , t h e r e a d e r w o n ? t e v e n f i n i s h i t . ( A n d m o s t e z i n e o w n e r s w o n ? t u s e i t . ) < / P > < P > ? M a k e s u r e t h e c o n t e n t i s f a c t u a l a n d i n f o r m a t i v e . < / P > < P > ? A l w a y s i n c l u d e y o u r b i o - w h i c h s h o u l d b e u p d a t e d r e g u l a r l y t o r e f l e c t y o u r l a t e s t p r o j e c t s - a n d s t i p u l a t e t h a t y o u r b i o ( o r r e s o u r c e b o x , a s s o m e p e o p l e c a l l t h e m ) m u s t b e i n c l u d e d . < / P > < P > I f y o u h a v e y o u r o w n w e b s i t e ( w h i c h I h o p e y o u d o ) d e v o t e a p a g e t o t a l l y t o l i s t i n g r e p r i n t s o f y o u r a r t i c l e s . Y o u c a n s e e m i n e h e r e : < / P > < P > h t t p : / / w w w . w r i t e r 2 w r i t e r . c o m / a u t o r e s p o n d e r . h t m < / P > < P > T h e a r t i c l e s h a v e a l l b e e n a d d e d t o a n a u t o r e s p o n d e r , a n d c a n b e r e q u e s t e d q u i c k l y a n d e a s i l y b y s e n d i n g a b l a n k e m a i l . I ? v e f o u n d t h i s t o b e o n e o f t h e m o s t e f f e c t i v e w a y s o f g e t t i n g m y a r t i c l e s r e p u b l i s h e d t i m e a n d t i m e a g a i n . < / P > < P > T h e r e a r e a l s o o t h e r a v e n u e s f o r g e t t i n g t h e w o r d o u t a b o u t y o u r a r t i c l e s ; m o s t o f t h e m f r e e . < / P > < P > H i n t : I n e v e r p a y t o s u b m i t a r t i c l e s , a n d n e i t h e r s h o u l d y o u . T h e r e a r e a g a z i l l i o n s i t e s t h a t w i l l a c c e p t y o u r a r t i c l e s w i t h o u t c h a r g i n g y o u f o r t h e m . < / P > < P > R e m e m b e r ? m o n e y s h o u l d g r a v i t a t e t o t h e w r i t e r , n o t a w a y f r o m h i m / h e r . A l w a y s ! < / P > < P > I t u s u a l l y t a k e s a w h i l e t o g e t y o u r a c c o u n t s e t u p w h e n y o u j o i n m o s t a r t i c l e s u b m i s s i o n s i t e s ( b e c a u s e y o u n e e d t o o r g a n i s e y o u r b i o , u p l o a d p h o t o s , b o o k c o v e r s a n d s o o n ) b u t b e l i e v e m e , i t ? s d e f i n i t e l y w o r t h i t . < / P > < P > H e r e a r e a f e w s i t e s t o g e t y o u s t a r t e d : < / P > < P > h t t p : / / E z i n e A r t i c l e s . c o m / < / P > < P > h t t p : / / w w w . A u t h o r C o n n e c t i o n . c o m < / P > < P > h t t p : / / w w w . l o o s e - e n d s . n e t / < / P > < P > h t t p : / / w w w . a r t i c l e b a r . c o m < / P > < P > h t t p : / / w w w . o f s p i r i t . c o m < / P > < P > h t t p : / / w w w . d i g i t a l - w o m e n . c o m / s u b m i t a r t i c l e . h t m < / P > < P > h t t p : / / w w w . a r t i c l e c i t y . c o m < / P > < P > ( A s w i t h e v e r y t h i n g y o u d o , p l e a s e r e a d t h e t e r m s a n d c o n d i t i o n s b e f o r e s u b m i t t i n g t o t h e s e s i t e s . A t t h e t i m e o f w r i t i n g , a l l t h e a b o v e s i t e s c h a r g e d n o f e e s f o r a r t i c l e s u b m i s s i o n s . ) < / P > < P > Y o u c a n a l s o s u b m i t y o u r a r t i c l e s m a n u a l l y t o e z i n e o r w e b s i t e p u b l i s h e r s , b u t d o n ? t m a k e t h e m i s t a k e o f s u b m i t t i n g a r t i c l e s t h a t a r e i n a p p r o p r i a t e f o r t h e p u b l i c a t i o n . I h a v e r e c e i v e d a l a r g e n u m b e r o f a r t i c l e s a b o u t p a r a c h u t i n g , s h e l l f i s h , c h o o s i n g t h e s o u n d s y s t e m t h a t i s a p p r o p r i a t e t o y o u , a n d l o a d s o f o t h e r s u b j e c t s , a l l o f w h i c h a r e t o t a l l y u n r e l a t e d t o t h e c r a f t o f w r i t i n g . I ? v e a l s o r e c e i v e d a h u g e n u m b e r o f a r t i c l e s u b m i s s i o n s t h a t c o n t a i n l i t t l e o r n o i n f o r m a t i o n . I f y o u c a n ? t p r o v i d e i n f o r m a t i v e a r t i c l e s , t h e n d o n ? t b o t h e r . W i t h o u t g o o d q u a l i t y i n f o r m a t i o n , p u b l i s h e r s w i l l n o t b e i n t e r e s t e d . N o t o n l y d o e s t h i s w a s t e t h e t i m e o f t h e p u b l i s h e r , i t c a n a l s o b r a n d t h e w r i t e r a s a n a m a t e u r . I n t h e c a s e o f t h e i n a p p r o p r i a t e s u b j e c t s , i t w a s b l a t a n t l y o b v i o u s t h a t t h e w r i t e r s h a d n ? t t a k e n t h e t i m e t o c h e c k o u t t h e W r i t e r 2 W r i t e r . c o m w e b s i t e o r g u i d e l i n e s t o f i n d o u t w h a t s o r t o f c o n t e n t w o u l d b e s u i t a b l e . < / P > < P > S o d o m a k e s u r e y o u t h o r o u g h l y r e s e a r c h t h e t a r g e t e d p u b l i c a t i o n ? g u i d e l i n e s i n c l u d e d - o t h e r w i s e y o u ? l l b e w a s t i n g a l o t o f t i m e a n d e f f o r t . T h i s i s a n i n c r e d i b l y e a s y t h i n g t o d o o n t h e i n t e r n e t , a n d c o s t s y o u n o t h i n g . < / P > < P > S o w h a t a r e y o u w a i t i n g f o r ? G e t t h o s e a r t i c l e s w r i t t e n a n d w a t c h y o u r b u s i n e s s g r o w ! ? < / P >

 
 
 

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