Referral programs are becoming very popular with Solution Providers. One of the simplest and most efficient ways to organize your referral program is to set it up on your web site.

The process starts by creating a referral program page. You can then manage the process automatically. Here are some tips for setting up a web-based referral program:

Create a web site referral form for your clients to fill out.

Set up a custom thank you page for the referral source to see once they submit a form to the referral program.

Send an auto responder email to thank them for their tip and recap how your referral program works.

Send the referred lead a note advising them that so-and-so used your referral program to get you in contact with them. Here's a sample note:

?Dear Sally, We have been helping Bob out with some of his computer problems over at the ABC Accounting office and they suggested that we contact you to see how we may help you with your computer needs. Enclosed you will find a discount VIP voucher to help you get acquainted with ABC?s services. I will be calling during the week of blank to make sure you have received the information and if there is any way I can be of service to you. In the meantime please feel free to contact me at my phone number or email address at any time.?

Follow up your note with the appropriate enclosures. Include a brief description of your referral program, put an expiry date on the offer, include a business card, sticker and any other marketing collateral you have.

Set up a system where the leads that come in through your referral program are automatically entered into your contact follow-up system.

Bottom Line on Referral Programs
Referral programs are an efficient way to get high quality leads. Setting up a referral program on your web site makes the process even more efficient. You can automate many of the follow-up functions and you keep tight control on what goes out and to whom. Creating the necessary forms and pages on your web site is simple which makes a web-based referral program a low input, high return proposition.

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