Promotional bottled water can be a great advertising tool if the company's imprint or logo is present on the bottle. These promotional bottles tend to make a big impression on thirsty consumers. Promotional bottled water can make a powerful marketing tool, as bottled water is very popular at the moment.

The art of promotional advertising is to capture the imagination of the target market with promotional bottled water they really like and want to drink and, more importantly, with the bottle that conveys the company's advertising message. Promotional water bottles can be available in still or sparkling water bottles and can also be available with an option of a sports cap on still water bottles.

Promotional bottles can be perfect for specific event promotion, or as trade show giveaways, to promote a golf tournament, or any other kind of promotional event. A current trend is to use the customized bottles as a wedding giveaway. The bottles can have the picture of the bride and the groom and can be given as a personal gift to the guests.

Promotional bottles can be custom imprinted with a wide variety of styles, colors, and sizes. Many companies offer the customized bottles through their websites. The order can be placed directly on the websites after going through the online catalogues.

Most of the companies that provide the labeling use digitally printed labels. This has caused the prices for customized bottles to come down drastically as the companies are able to provide the labels at a much cheaper price and these can be of a much higher quality compared to the bigger companies and can be printed in smaller quantities.