You need to write a telemarketing or customer service script, and you always find it especially challenging, so what is the best way to do it? If you?re like most, you?ll pull out a blank piece of paper or put a clean Word document on your computer screen. Then you'll freeze up. You'll gaze into the vastness of that endless WHITE SPACE, wondering what you?re going to fill it with. That?s a very inefficient way to go about crafting a winning presentation. Instead, try this: (1) Write down the words, ?Hello, Mr./Ms.___. Hi, this is ___with ___. How are you this morning/afternoon/evening? That?s good. (2) Or, have one of your colleagues talk out, and then write down what he or she thinks a presentation should sound like. Either way, you will have BEGUN, which according to some famous source, is HALF DONE! Starting is the most difficult part of ANY WRITING, whether it?s a phone chat, email, or formal business letter. That?s the stumper, what makes the whole process so vexing. Remember this: It?s always easier to EDIT something than to craft something from scratch. Even if you don?t like my opening, or your pal?s text, we have done you a great service. We got you past that GREAT WHITE SPACE. It?s a lot easier from this point, forward, believe me! |
