The software program of Director 8.5 has proven itself to be a very useful tool when it comes to designing WebPages. Many people would argue that interactive multimedia is distractive and does not allow the reader the opportunity to absorb the content on the website. However, in the contemporary society of marketing and capitalism, it is believed that the Internet has become an environment where websites are frequently competing for the viewer?s attention. Hence, if a website builder can use the program Director 8.5 to his or her advantage in terms of advertising; this will prove to be beneficial in gaining the audience?s attention whilst marketing your product.

Reasons why designing your website with Director 8.5 is beneficial:

1. Director 8.5 gives the webpage builder the opportunity to incorporate flash animation into their website as well as having control over the length of the flash animation.

2. Director 8.5 combined with flash animation has the ability to provide audience interaction and also can ensure that the information that is read by the viewers is absorbed. For example, viewers who are able to take online quizzes or interact with characters or buttons on the website have a greater concentration span and memory limit than someone who is just endlessly sitting in front of the computer screen reading articles and having no interaction.

3. The software program of Director 8.5 allows the webpage builder to have a lot of control over the texture of the website. There are features that are installed in this software design program that even allow the designer to have control over whether the background color should be 100% in texture, or a faded background with the background color only 50% in texture.

4. 3D animation is also possible with Director 8.5. This software program allows the designer to make or incorporate 3D animation so that the characters on your websites seem to be more realistic and entertaining to the audience.

5. 3D buttons and texts are also possible with Director 8.5. The designer can use Director 8.5 to their advantage by placing links in the website, so where a 3D button or text is clicked on, another webpage or link is activated. This software can also be used for online quizzes and interactive games and videos.

Finally, although Director 8.5 is a very sophisticated software program, there are many tutorials that are available on websites to assist the designer. For more information, check out websites such as: www.fbe.unsw.edu.au/learning/director/8.5/ where simple instructions will enable you to design more complex animation later once you have mastered the skill!